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By SPL Digital Marketing Group

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DIGITAL MARKETING TREND FOR 2018

January 1, 2018

 

 

 Time to level up your digital marketing strategy this 2018! Your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.

 

Strategic Social Media Will Become Your Best Chance at Reaching Followers

It gets harder and harder to reach your intended audience on social media, with updates and changing algorithms. And, honestly, no business is safe - you'll have to fight for your social presence.

  

 That’s why 2018 is going to be the year for strategic, actionable social media plans for local businesses and large brands alike. Aside from that here is list of digital marketing techniques:

 

    * Big Data (including market and customer insight and predictive analytics)

        * Qubole

    * Content marketing Communities (Branded niche or vertical communities)

        * Quora

        * Niche Forums

    * Conversion rate optimisation (CRO) / improving website experience

    * Display (Banners on publishers, ad networks social media including retargeting and programmatic)

    * Internet of Things (IoT) marketing applications

    * Marketing Automation (incl CRM, behavioral Email marketing and web personalization)

    * Mobile marketing (Mobile advertising, site development and apps)

    * Paid search marketing, e.g. Google AdWords Pay Per Click

    * Online PR (including influencer outreach)

    * Partnerships including affiliate and co-marketing

    * Search Engine Optimization (SEO or organic search)

    * Social media marketing including Social CRM and Social Customer Care

    * Wearables (e.g. Apple Watch, activity trackers, augmented reality) more info follow - smartinsights.com

Given the way the complexity of marketing and digital marketing has increased, techniques like customer journey mapping for different personas are increasing in importance to help define the most relevant communications and experiences for different touch points in the customer.

 

SPL Digital Marketing Group gives insight and relevant result. Gaining social media audience, prospects. 2017 was a blessed year for us. Consistency for our clients providing them satisfaction. Our goal for 2018 is to create and source more digital tools to help our current and future customers.

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